Sponsorship

Miss Rodeo Canada organization is a non-profit organization that is totally driven by sponsors, both monetary and gifts in kind. It’s a critical part of the success and growth of the program.
Join Miss Rodeo Canada

Become a Sponsor

Since 1955, Miss Rodeo Canada has proudly represented the sport of rodeo across the country and around the world as an official ambassador to our heritage and western way of life. She attends hundreds of events each year across Canada, the United States and Australia representing the various sponsors that support her.

We know that you have many avenues in which to advertise and promote your business, products and services. Our dedicated sponsorship team will ensure that you will receive exemplary service in recognizing your sponsorship, both now and in the future. As a volunteer, non-profit association we welcome any form of sponsorship or donation including, but not limited to:

Products ~ Services ~ Prizes/Silent Auction Items ~ Financial Support

If you are interested in becoming a sponsor of the Miss Rodeo Canada organization, download our sponsor package for more information:

Tracy Keith, Sponsorship Director

  • Phone: 403-617-6886
  • missrodeocanada@gmail.com 
Become a Sponsor

Benefits of Sponsorship

Sponsors are seen at over 100 international events each year for tremendous brand exposure.

Miss Rodeo Canada travels throughout Canada, the United States, and Australia during her reign, representing the western lifestyle and promoting the sport of rodeo at major competitions, agricultural events, community celebrations, trade shows, and industry functions. Along the way, she proudly represents the businesses and organizations that make the program possible, creating meaningful brand exposure and lasting connections with audiences across North America and beyond.

Miss Rodeo Canada’s social media following continues to grow each year, providing sponsors with valuable exposure through event coverage, engaging content, sponsor spotlights, and customized promotional posts. Your brand will be showcased to an active audience that is passionate about the western lifestyle.

The rodeo industry is built on loyalty, relationships, and community. Rodeo fans take pride in supporting the companies that invest in the sport they love, making sponsorship an effective way to build trust, strengthen your reputation, and create long-term customer relationships.

With appearances at over 100 events annually, your business receives consistent visibility throughout the year. Sponsor recognition extends through rodeos, agricultural fairs, community events, trade shows, promotional materials, the Miss Rodeo Canada website, autograph sheets, and social media platforms.

Bring Miss Rodeo Canada to your next event and create a memorable experience for your customers and guests. Whether it’s a rodeo, grand opening, customer appreciation day, fundraiser, school visit, parade, or trade show, Miss Rodeo Canada serves as a knowledgeable and professional ambassador who proudly represents both the western industry and your business.

Your sponsorship is more than a marketing opportunity, it is an investment in the future of rodeo. By supporting Miss Rodeo Canada, you help preserve western heritage, inspire the next generation of ambassadors, and empower young women through leadership, education, and community involvement while promoting the sport across Canada.

Fun Fact - The Crown

In the early years (1955-1974), Miss Rodeo Canada did not wear a crown! It wasn’t until 1976 that Shelly Thacker wore a crown!

Fun Fact - 50+ Years

CFCW used to run the Miss Rodeo Canada pageant and is our oldest sponsor, starting in 1975.

Fun Fact - Family Ties

Brittney Chomistek, Miss Rodeo Canada 2018, and Shelley (Sodero) Chomistek, Miss Rodeo Canada 1986, is the first Mother/Daughter duo to both hold MRC title.

Supporters of Miss Rodeo Canada

Current Sponsors

We are so thankful for the support and generosity of all our sponsors. Please see below for a full list and consider supporting their businesses and organizations where you can.

2026 Sponsors

Gold

Stettler Pheasant Festival

Longhorn Oilfield Services

CVS Controls

Canadian Professional Rodeo Association

Anchor D Simmentals

G&T Custom Farming

Chateau Lacombe, Edmonton

Double D Ranchwear

Smithbilt Hats

Edmonton’s Best Hotels

Canadian Western Agribition

Dawson Creek Co-operators (fuel sponsor)

2026 Sponsors

Silver

Janine’s Custom Creations

Dan Post Boots

Dominic Spurs & Silver (custom spurs)

KT Beauty, Airdrie

Explore Edmonton

Wowk Ranches

Monica Marchi ~ Expedia Cruises (official Travel Consultant for MRC)

2026 Sponsors

Turquoise

All-Pro Energy (Chaps)
Chevron Show Pads
Ponoka Stampede

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FRIENDS OF MISS RODEO CANADA:
Canadian Pro Rodeo Sports Medicine

Fellowship of Christian Cowboys (custom bible)

Archer Monograms (Sashes)

Alan Briggs (custom saddle stand)

Keddie’s Western Wear (MRC Luggage)

Miles & Joyce Crandall

Karen Skeels

Ali Mullin (graphic artist)

2026 Sponsors

Scholarship

Wrangler

La Due Ladies Lunch

C5 Rodeo

Longhorn Oilfield Services

Tom Chrisp Memorial Scholarship